How long until free to play and in-app purchases are regulated?

This is going to be a relatively short post, because two other writers have already a lot of my work for me. Step 1: read Rob Fahey’s editorial on Gamesindustry.biz: “How to control free-to-play spending?” Step 2: read this Wall Street Journal feature: “Mom, please feed my apps!” Step 3: let’s have a quick chat…