The European Commission has just published a press release and report on the investigation into free to play games which it is coordinating within the European Union. This follows my report back in February 2014 that the European Commission (one of the three legislative bodies in the EU and the prime policy maker) had decided to step into the increasingly thorny field of regulation of free to play games and in-app purchases in the online and mobile worlds. Now the Commission has, seemingly out of the blue, issued a press release explaining what it has been up to all this time.
In this post I explain what’s going on and what’s REALLY important about the new guidance being issued to Apple and Google. Continue reading EU regulation of free to play games: hot topic or hot air?