The ESRB mobile app rating system: is it missing some teeth?

The first move towards pan-mobile industry age ratings began last week – but I’m not sure it got off to a roaring start.

The move was made by two US bodies: the Entertainment Software Ratings Board (ESRB – the body responsible for the self-regulatory model of games age ratings in the USA) and CTIA (“The Wireless Association”). In a nutshell, they have introduced a mechanism by which developers can fill out a questionnaire and then get their app rated on all participating appstores.

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