Displaying inappropriate ads in a children’s game is a bad idea (but it’ll happen anyway)

Earlier this month, the UK’s Advertising Standards Authority issued a ruling against Mobjizz Limited, owner of Ewank.com (an adult services provider) for displaying adult ads in Talking Tom (owned by Outfit7), the popular mobile app that is particularly popular with young children as a kind of game.)  The adult ads apparently involved three nearly naked women.  The… Continue reading Displaying inappropriate ads in a children’s game is a bad idea (but it’ll happen anyway)

An international legal guide to games development and distribution

Last year I gave a lecture at the Gamer Tech Law conference in Seattle with the rather ambitious title of “Going Global: legal and business issues for international games development and distribution”.  As you can imagine, that’s a lot to cover – even in a lecture directed at other lawyers.  Anyway, below is the lecture… Continue reading An international legal guide to games development and distribution

Advertising Standards Authority to take control of in-game advertising

The Advertising Standards Authority is set to assume oversight over UK in-game advertising under new rules introduced this week. This has the potential to change fundamentally the (previously unregulated) UK in-games advertising landscape in the future. Read on for more..  How is advertising regulated in the the UK and what is the ASA? The UK… Continue reading Advertising Standards Authority to take control of in-game advertising