I spoke at the PocketGamer Connects conference in London today about the EU’s free to play games regulation: I thought that a quick presentation based on actual free to play games might help illustrate this fast growing and uncertain area of law. Here’s the slides – let me know what you think! [For those viewing via newsletter: it’s here.]
The European Commission has just published a press release and report on the investigation into free to play games which it is coordinating within the European Union. This follows my report back in February 2014 that the European Commission (one of the three legislative bodies in the EU and the prime policy maker) had decided to step into the increasingly thorny field of regulation of free to play games and in-app purchases in the online and mobile worlds. Now the Commission has, seemingly out of the blue, issued a press release explaining what it has been up to all this time.
In this post I explain what’s going on and what’s REALLY important about the new guidance being issued to Apple and Google. Continue reading EU regulation of free to play games: hot topic or hot air?
News broke today that the European Commission, one of three arms of the European Union, will be holding a consultation over the next two days regarding in-app purchases and free to play games and any mobile apps that call themselves ‘free’. This post is my initial analysis of this interesting (but not unexpected) development, which potentially bodes a future of big changes for this part of the mobile industry.
This is going to be a relatively short post, because two other writers have already a lot of my work for me.
Step 1: read Rob Fahey’s editorial on Gamesindustry.biz: “How to control free-to-play spending?”
Step 2: read this Wall Street Journal feature: “Mom, please feed my apps!”
Step 3: let’s have a quick chat… Continue reading How long until free to play and in-app purchases are regulated?